I Reject the UI Fashion Industry

Flat Design, 3D Design, Invisible Design. These are all buzz words. Fashion trends.

I choose not to follow the trend.

I choose fit for purpose design.

Apple, please do not copy trends or set new ones just for the sake of re-invention.

Let’s not lose touch with the fact that these technical devices that our culture and society is so obsessed with are not as rich and beautiful as the real world.

Let’s make technology a part of our life, but not let it control our every thought.

Let’s make sure that children’s books are still tactile.

Let’s draw and color sometimes, too.

Let’s remember that every idea and fashion trend has already been done. Let’s try not to get so caught up in copying the trends that we forget why we started or what our intentions are.

Let’s design lives, UIs and businesses that are fit for purpose.

Let’s design based on realness and truths and then let us realize that those truths will change and so will our design. Let’s not change our design if our truth has not changed. Let’s make sure that design change is based on vision and purpose rather than trendsetting and profits.

Feel free to sweep yourself away with the flow of the river, just make sure that it is the right river to flow down.

Author: Ariel Snapp

Ariel Grace Snapp is an Experience Design Strategist and creative professional. Continuously pushing the envelop in the digital channel, she presently leads a user experience creative design team for enterprise software. She also helps people unlock creativity in order to feel happier, tell better stories and make a larger impact on the world.

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